Why do we stop at red lights? Part 2

This post from 10 years ago, Why do you stop at red lights?, continues to be one of this site’s most popular. I’m guessing, that’s just by accident, because I doubt many folks pontificate stopping at red lights, philosophically. They may, for example, be looking for study materials for a driving test.

On his blog, Arnold Kling wrote a similar post that I enjoyed reading, Messing with the web of social conventions.

Here’s a good slice:

“The late economist Hyman Minsky had an aphorism:

It’s easy to create money. The trick is getting it accepted

This aphorism can be adapted to other realms.

It’s easy to create a software standard (like the Internet protocols, or an operating system, or a programming language). The trick is getting it accepted.

It’s easy to create the software architecture for a social network. The trick is getting it accepted.

It’s easy to create a law. The trick is getting it accepted.

It’s easy to create a social norm. The trick is getting it accepted.

It’s easy to create a religion. The trick is getting it accepted.

It’s easy to create a credentialing system. The trick is getting it accepted.”

I can add, it was easy to create red & green lights. The trick is getting it accepted.

I recommend reading his whole post. I think it spans much of life.

I see businesses struggle with this. Creating a new product is easy. The trick is getting it accepted. That’s the hard part, that most business managers severely underestimate.

Fashion, music, food, exercise, language are some examples of this type of behavior. I still don’t know how athletes for eons got by without heavy ropes to flail and tractor tires to flip!

The sharks, on the TV show, Shark Tank, are basically trying to pick the products they think have a chance of getting accepted. They understand that it’s easy to create a product, but the hard part is getting it accepted.

As they try to decide what to invest in, they are looking for signs that it has a chance to get accepted. What are sales? Would I use this product? Why or why not? Maybe the product is almost there, but needs a tweak, will the owners be willing to pivot?

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