Framing Matters

I came across a news story this week that was reported by a local news station differently on-air than on the story linked to by the same station’s Twitter feed.

On-air, we learn that a franchise of a national restaurant chain closed, at first temporarily, and then permanently, after an incident last weekend where two customers were accused of dining and ditching the previous day.

On-air, viewers learn that the two African American female diners were “racially-profiled” by “at least one of the restaurant’s employees”.

In the written story, from the station, linked to in their Twitter feed, I learned that the restaurant employee was the restaurant’s manager and that there were two others involved, a local police officer and mall security guard.

That made me wonder why the station didn’t report those facts on air.


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