Baloney Land

Persuasion tactics are all around us if you know how to spot them. Behavioral economics and government “nudge” units are versions of persuasion tactics.

These are mental hacks that folks think they can use to get you to do things that they believe are the right things to do.

If you’d like to know, a good place to start is Robert Cialdini’s book, Pre-sausion, A Revolutionary Way to Influence and Persuade.

The title of the book is misleading. Perhaps that’s a persuasion tactic, itself? The book isn’t about ‘a’ way to influence and persuade, but rather covers a laundry list of these tactics that have been discovered over the past few decades, describing origins and research.

Cialdini even broaches the topic of morality in using these tactics and warns that one risk of is loss of trust as people discover they’ve been manipulated.

Reading the book will give you a new way to see the world and you will see these tactics everywhere and you might recognize how much baloney you are surrounded with



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