Ted Lasso effect

As a card carrying member of the tinfoil hat “pro/rel” soccer club, it’s been interesting to see the impact the TV show Ted Lasso has had on the discussion. It’s a good example of how narrative matters.

For years, I’ve been in the wilderness with about 50 people in the U.S. using abstract terms like promotion/relegation, sporting merit and open pyramids to no persuasive avail. “That’ll never work in the U.S.!” is the most common retort.

But the TV show Ted Lasso comes along and presents the concept in narrative form to viewers, which brings them inside what it means, and gives tangible life to those abstract terms.

Suddenly, “sporting merit” makes more sense to Ted Lasso fans, as they come to understand that it means that how well your team does determines their fate. Not only might they win a trophy, but they might also win their way into the next level of competition and a bigger stage.

Suddenly, I’m seeing more folks say, “That would make soccer and other sports in the U.S. a lot more interesting.”

Owners beware.

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