When I visit your website that I never heard of before for the first time because I followed a link and you foist a ‘sign up’ pop-up on me before I read a single word, I leave. Maybe data shows that’s a good thing to do to increase your subscriptions, but an even better thing is to create good content to keep me coming back.
Also, companies, I don’t want to take a 5 minute survey after every single interaction I have with your company. Here’s a tip: If I return, I was happy. If I don’t, I wasn’t. You should have a good idea of what constitutes good service without me having to take my time to tell you. If not, maybe you shouldn’t be running things.