Why do kids quit sports?

When I discuss this topic with folks, I’m often referred to ‘research’ that pins blame on things like toxic sidelines, pressure to win and bad coaching.

I’m treated as a heretic to suggest that quitting sports is natural and our goal shouldn’t necessarily be to reduce the attrition rate.

While I’ve seen my fair share of toxicity (and probably contributed to some), I am skeptical that improving on those will reduce attrition, though I am all for improving on those.

I addressed that topic a few years ago here.

I believe kids quit sports because they’re just not that into it and have interests they are more into.

I’ll add that I am skeptical of the validity of research. In the business world, I’ve too often seen similar market research that tries to identify reasons customers switch brands. I’ve watched too many managers lose their jobs building initiatives around those findings to find out fixing those reasons didn’t move the needle on customer behavior.

When a former player identifies reasons like toxic sidelines for quitting the sport, the obvious follow-up question is, “If toxic sidelines were eliminated, would you keep playing?”

Most say no, which means that wasn’t the real reason.

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