Groupthink-virtue-signalling-one-up snowball

I’m trying to coin a term to describe the pattern we’ve been stuck in lately.

The pattern begins with groupthink, as described on Wikipedia:

a psychological phenomenon that occurs within a group of people in which the desire for harmony or conformity in the group results in an irrational or dysfunctional decision-making outcome. Cohesiveness, or the desire for cohesiveness, in a group may produce a tendency among its members to agree at all costs.[1] This causes the group to minimize conflict and reach a consensus decision without critical evaluation.

Next in the pattern is a virtue signaling competition. Virtue signalling is defined (by Google dictionary?) as:

the action or practice of publicly expressing opinions or sentiments intended to demonstrate one’s good character or the moral correctness of one’s position on a particular issue.

The virtue signalling competition is where each round of competition attempts to one-up the previous round in demonstrating just how onboard they are with the current groupthink.

The first round of this competition, for example, often consists of putting the groupthink’s hashtag in your social media posts.

The next round might be sharing memes of the groupthink. Then comes taking photos of yourself practicing the groupthink and sharing those on social media. And then comes shouting down anyone who dare not buy into the groupthink.

I’m struggling to come up with a catchy term for that. So far, all I got is “Groupthink, virtue signaling one-up snowball.” There has to be something better than that.

Though, the more I say it, the easier it rolls off the tongue.


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