Common business manager mistake

They think it’s their job to ‘sell ice to Eskimos,’ as the old saying goes, rather than figure out what kind of ice Eskimos might value.

It is assumed that Eskimos don’t need ice since they are surrounded by it.

Many folks in the lower 48 are surrounded by trees, yet they still buy wood in many different forms like lumber that frames their home, furniture, cabinets and decks.

And, they didn’t need a slick-talking salesperson to persuade them not to cut down the trees in their backyard and fashion their own wood products from them.

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