Build a better mousetrap

Here’s a decent article about pro/rel in soccer.

In a nutshell: pro/rel in soccer isn’t likely to emerge in the U.S. through competition, as Alexi Lalas suggests it should be with his oft stated, “Build a better mousetrap” analogy.

Lalas’ mousetrap analogy works when consumers choose the winners and losers. MySpace was doing well, but then Facebook built a better mousetrap, for example.

The mousetrap analogy fails when the mousetrap maker, rather than mousetrap buyers, chooses its competition, as is the case with US Soccer.


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