Amazon.com itself isn’t killing off retail. One simple, sleepy innovation is: Free 2-Day Shipping.
Yes, it came from Amazon.com and it requires Amazon.com to back it up. But, before Free 2-Day Shipping, I rarely ordered stuff online unless I simply couldn’t get it at a local store.
Free 2-Day Shipping was the game changer for that.
It made me realize how much I didn’t like going to stores. The parking lots are a pain. You have to walk lots. People are weird. They manage their cashiers so tightly to save costs that you must always wait in line to check out. And, the big boxes often do not have what you want.