Warren Buffett once said:
When a management with a reputation for brilliance tackles a business with a reputation for bad economics, it is the reputation of the business that remains intact.
I think the same can be said if you replaced ‘management’ with ‘company culture.’
I think company culture is important, but more so to the workers, not to the performance of the business.
Ultimately, what’s important to performance of the business is whether it has products and services that customers value. Sometimes, unfortunately, companies with terrible cultures produce valuable products and sometimes, somewhat coincidentally, companies with good cultures do so, as well.
Copying a culture will not copy success. Only good products and services will.