Why you put more thought into buying your coffee than who you vote for

Ah. Election time. That time where you are made to feel like a hero for doing nothing more than showing up and filling in a few ovals on a sheet of paper.

That’s all good.

But, we should also remember that people have more invested in buying their morning cup of joe than voting, and we don’t grant hero/civic duty status to buying coffee.

You ask, what do you mean we have more invested in buying coffee?

I mean, when you buy coffee you assess the value you receive from the purchase. If you deem it greater than what you paid  (i.e. “worth it”) you might do it again. If you don’t, you might try a competitor. No big deal.

Since you have nothing invested in your vote, not even the price of a cup of coffee, you won’t make the same value judgement there.

If things don’t go well for the candidate you voted for you simply blame other factors. You will vote the same way next time.

If your candidate doesn’t win, then anything and everything that goes wrong during the opponent’s time in office is that person’s fault. So, again, you will vote the same way next time.

It’s great that we live in a free country where we have the right to vote.  The trouble is, there’s no incentive to make the same value judgement that you would with even the most mundane everyday purchase.

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