A lesson in value proposition

I’ve been a member of Costco for about 15 years. Yesterday, I also became a member of Sam’s Club.

While going through the warehouse for the first time with my son, he kept saying, This looks an awful lot like Costco. Why did you join Sam’s Club?

I finally said, Yep, but this has one thing that is very different from Costco. Do you know what that is?

He thought for a moment and said, No, what?

This is less than 5 minutes from our house. Costco is 25 minutes. Sam’s Club cares enough about my business to make it convenient for me. Costco doesn’t.


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