It’s intriguing that the people who most self-righteously criticize the likes of McDonald’s, Anheuser-Busch, pop rock, and builders of ‘cookie-cutter’ houses for being bland and failing to experiment with the Bold and the Edgy – those who condemn conformity, sneer at the crowds in Wal-Mart, and trumpet their devotion to diversity – are especially likely to be among those who glorify politics and to find in democratic elections the possibility of transcendence and of discovering and empowering the bold, the different, and the courageous trend-bucking leader.
What’s he talking about? Elections. Here’s more:
Suppose that you are charged with selling a single food item to at least a hundred million people in a highly diverse society. You can pick whatever item you wish, but you can pick only one. If you fall short of getting at least 100,000,000 people to voluntarily choose your item over a rival item that will be offered by a competitor, you lose. (Your competitor is playing by the same rules that you are playing by.)
His point? By definition, presidential candidates who stand a chance of winning are as bland as mass market products in order to appeal to wide set of tastes. Many people who sneer at these products don’t seem to realize just how bland and mass market their political choices are.