This week’s EconTalk podcast featured Jonathan Haidt. It was an interesting discussion. This part made me go hmmm…., cock my head a little to the side and squint my eyes a little:
Russ: …I think libertarians have handicapped themselves tremendously by failing to realize that most people aren’t like us. Guest: That’s right. I agree. Russ: Most people are groupish, most people are emotional. They don’t want an analytical argument. Most people don’t. They want an argument that appeals to the heart; and they want to feel part of something. So the libertarian–obviously there are many different strands of libertarianism, but I think the worst strand is the one that is totally individualistic and totally analytical; and that appeals powerfully to an analytical individualist. And then they can’t understand why no one wants to go with them. And the answer is because you’ve made it unattractive.
I think there’s more to it than an attractive emotional argument. The people who prefer them also seem prone to believe that attractive emotional arguments provide enough information to know the answer and not have to think about it any more.
Update: Adding to my last thought, it helps if the argument is emotionally attractive and easy to envision. More about that in the next post.