Planned blockbusters

A timely blog post from Seth Godin. It’s timely because it addresses the number one reason I think bottoms-up systems work better than top-down. I happen to be working on a blog post to expand on that reason.

Seth G. says it well. This is about working on a big budget movies in a top-down environment:

Every meeting is about avoiding coming anywhere near the sentence, “this might not work,” and instead giving ammunition to the groupthink belief that this must work.

And as soon as you do that, you’ve guaranteed it won’t.

Every bestseller is a surprise bestseller, and in fact, nobody knows anything.

(And of course, it’s not just movies, is it?)

Of course, it isn’t.

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