I recently saw a new “Samsung Experience at Best Buy” TV ad. It features a young, recent grad who needs to update her computer equipment after for a free-lance job.
One part of the commercial I find particularly not compelling is when she asks the Samsung Experience person “How’s the battery life on this one?” The SE person answers, “Great!”
I realize the commercial has to squeeze a lot into a short amount of time, but I thought they missed a good opportunity to demonstrate expertise by giving a short, but useful answer, possibly with information about battery life that most people don’t think about. While that’s typical of the answers I get when I go to just about any retailer and ask questions, I expect more.
A better answer could be something like, “this model offers a good balance of battery life and weight. It has 5 hours, which is best you’ll find in this category, and you can buy a 4-hour extender if you want more than that.”