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When I clicked through the story, I was disappointed to find that it was narrowly limited to the budget plans, because I experience this often with many topics.
If you just talk issues, I find that quite a few people side more with the conservative/right-side. But, when you put names — be they parties or candidates — to the positions, things change.
On a couple of rare occasions I’ve had issue discussions with folks who I was sure going to tell me they were Democrat, but when party came up they were strong conservative.
It’s unfortunate, but brands work. Wrappers matter. I do recall, it was a tough transition for me as well. It’s been even tougher to throw my vote away.