Why didn’t I think of that?

Yeesh! Sometimes the simplest ideas are the best.

FitDeck is a unique deck of 56 playing cards containing illustrations and instructions describing over 50 different exercises, stretches, and movements.

These ‘no-equipment’ FitDecks contain exercises that require only your bodyweight to perform. ‘FitDeck Bodyweight’ is our flagship product in this popular series of ‘no-equipment’ FitDecks.

This idea emerged from an accident. Here’s more about that from a Shine on Yahoo! article:

It [FitDeck] is the brainchild of Phil Black, who got the idea when a card game in college turned into a push-up contest.

Based on the Shine on Yahoo! article, the FitDeck seems to be selling well. I’m a big believer in ‘boot camp’ style exercises. You can get a full body workout in a short time and they help strengthen muscles that reduce injury and aches and pains.

The biggest problem with a boot camp routine is deciding which exercises to do. If you are deciding that for yourself it’s easy to get distracted and lose focus and you end up not getting as good a workout.

That’s why classes and DVD’s are popular, because the instructor keeps you on a set, goal-oriented path. The FitDeck is another way to solve that problem.

Another product featured in the Shine article is the Knork (fork/knife combination). It’s not really a knife (wouldn’t want to slice the inside of your cheek). It’s just a fork with a beveled edge, rather than a sharp edge, to make it easier to cut through food.

I believe my brother had this same idea years ago, which is proof to the phrase that the difference between a good idea and a good business is hard work.

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