When choosing from a line of rental cars on a recent business trip, I chose the only “American” car in the line-up (I use the word “American” here as it is commonly used, but I believe the more appropriate term is “union-assembled”).
It was the reason I chose the “American” car that I found interesting.
About 10 years ago I remember thinking that “American” cars were cookie cutter, drab-looking, uninspired vehicles, while the “foreign” cars were more stylish and varied.
Things seemed to have come full circle. The “foreign” cars in this line-up were drab and look-alike. The brand new Ford Focus, though, stood out and called to me with a fresh, sporty design. The interior was nice as well. I chose it and I enjoyed driving it.
I believe that your business is in trouble when your primary marketing strategy is to guilt-trip folks into buying your products. I always thought a more sustainable strategy would be to put the products that folks want to buy out there.
Kudos to Ford for seeming to be able to do that.