Innovation milestone

Thanks to Mark Perry of the blog Carpe Diem for directing me to this link. now sells more Kindle ebooks than print books.

Introduced less than four years ago, the Kindle has quickly become Amazon’s top selling product, and now digitised books for the reader have become more popular with its customers than their paper and ink fore-runners.

Ebooks stumbled along for years, never quite taking hold and then Amazon came along and put together a product that made it work.

Looking back, the success seems like it should have been a foregone conclusion.  But, I don’t remember many people who thought that four years ago.  An iPod for books?

This is a great example of a black swan.  An experiment that didn’t seem to hold a lot of promise, but is now changing the way we read things.

I can attest from my own experience, that I’ve sold more Kindle versions than print copies of my own book from

1 thought on “Innovation milestone

  1. Pingback: One reason bottoms-up does better: Try, try, try again | Our Dinner Table


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