Thanks Steve. Best of luck to MyPadMedia.
Update: But be cautious. Cyclecrone posted this link (thank you) to a not so glowing review of MyPadMedia. Full disclosure: I am not an affiliate of MyPadMedia. I’m just someone who’d really, really like to have a Netflix for eBook service.
Update II: Google has a new ebook store for just all devices except Kindle, but no subscription service yet.