Last week I posted a comment to this post about Starbucks putting quality over quality on Megan McArdle’s blog on The Atlantic’s website.
Megan then posted my comment in her next blog post, writing that
A reader offers this perspicacious take on Starbucks.
I had to look up perspicacious. It means:
Having keen mental perception and understanding; discerning: to exhibit perspicacious judgment.
I always find it an honor when someone likes something I wrote. Especially so when that someone writes professionally on similar topics.
Thanks to Megan for posting my comment, the compliment and expanding my vocabulary.
My comment that she posted was:
I suggest the title: “Starbucks is firmly in the tinkering stage”.
All retailers see their sale growth shrink to single digits once they saturate the market geographically. They then enter the tinkering stage where they try things like this that usually have roughly net neutral trade-offs.
Focus on quality (or consistency) and you attract clients that value that and lose some that value convenience. Focus on convenience and you lose those looking for quality.
But, it never hurts to experiment. After all, nearly all successful products and business are the result of a successful experiment.