As I wrote in the previous post, in extreme conditions, the truth about value proposition comes out. This reminded me of long ago trips I made to Mexico. On my first trip, the bathrooms were indescribably horrific. I couldn’t use them. Even private restrooms just didn’t seem to have the same standard of cleanliness that we have in the U.S.
On my next trip, things had changed. We found bathrooms that were cleaner than most public restrooms in the U.S. It seems that some entrepreneurs discovered that people were willing to pay for clean restrooms. I certainly was. And it was worth every penny. We found gas station restrooms that were staffed by full time attendants. Pay a few cents, and you got access to a spotless restroom that was cleaned after each use.
In the U.S., we’ve almost always assumed that restrooms are a public service and it would be nearly criminal to charge for access. But, some entrepreneurs might just find that people are willing to pay, especially if the what they get is better than what’s available for free – a spotless restroom.