Very Clever Starbucks

I bought two bags of Starbucks Pikes Place ground coffee at Target.  

There was an instant $3.00 off coupon with the purchase of two bags.  I also noticed that I could get a free cup of coffee at Starbucks.  Great coffee, low price.  No brainer.  I bought it.

I just read the details for getting my free cup.  I just bring in the empty bag.  Genius.  Now they’re rewarding me for finishing the bag.  That’s good.  They’ve solved a problem for me.  Before, the bag of coffee beans was precious and I tended to conserve.  Now they’re rewarding me for finishing it up.  Now I have less resistance to using it up. 

I’m not a fan of gimmicky pricing and discouting schemes, but I’m a fan of this one.  The $3.00 coupon got me to buy an extra bag at the store, which gives me more coffee at home.  The reward of a free cup of coffee at Starbucks with an empty bag solves the problem of wanting to hoard the coffee.


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