Here’s the mission statement of one of the best pizza places in the country, Shakespeare’s Pizza in Columbia, Missouri:
It’s the pizza, stupid. And maybe the beer.
Everything else can go fly.
Have a good time doing it, just wash your hands before and after.
Simple and true. Part of running a great business is having a good feel for what it is your customers want. It amazes me how many businesses get that wrong. Shakespeare’s doesn’t.
Their website says they can help with your mission statement for five figures. For some companies, that would be money well spent.